Wednesday, September 9, 2009
The New Eve - May 1926
An older scan tonight but I thought I'd take a chance to get it up here on my blog.
This magazine is exactly the sort of artifact I'm most happy to scan. I came across this magazine in my searches for an issue of The Flapper and think it's absolutely one of the most beautiful mags I've had the pleasure to scan. I couldn't find any information about this publication, so it seems pretty obscure and I don't know how long it lasted. It's printed on a nice slick paper and the cover stock texture is very neat. It's a superbly crafted magazine, with neat ink colors - I must say it's aged very beautifully over the years. I didn't do too much to the raw scans of this one just because it's so darn nice just the way it is.
Flappers and roaring 20s culture looms large in my imagination as a cool period in American culture. There was a great sense of style and also a sense of the possibilities for the modern era. In the magazines, there was also a surplus of production values, and the mags from the mid-20s are at their thickest, widest dimensions, and with most photos and pictures (seemingly we had money to burn). I like this snippet on the inside front cover:
This idea of shedding the conventions of the past is very strong in modernism. Women had gained suffrage and there really wasn't this strong of a feminist movement again until the 70s. The mag starts with a set of photos of follies girls. I don't know much about the history of the follies, but they are most certainly a precursor to the burlesque that was to follow, tho probably more upper-crusty. Don't the French still have that sort of revue? Anyways, a couple of the lovely starlets:
There's also a piece of fiction in here (amazingly almost every kind of magazine used to have at least a little fiction in there it seems, we have all sorts of stories to preserve in all sorts of magazines we don't even start to have scanned examples of):
I'm not sure what all W. Carey Wonderly wrote in the magazines, but he did seem to have something of a career as a screenwriter:
There's also fashion, design, and lifestyle sort of articles within these pages. Definitely an interesting snapshot of an earlier time.
Get the scan here.